An all-access documentary series following Québec’s next generation of basketball talent.
4 episodes · 50 min total · 230K+ views across YouTube & Instagram
From Media Day to the national stage, Au Cœur du Québec goes behind the scenes of Québec’s U15 and U17 provincial teams as they prepare for and compete at the 2026 Canada Basketball National Championships.
Elevating the human side of performance through powerful storytelling and premium production.
The series captures what happens beyond the highlights: the work, pressure, leadership, setbacks and human relationships that shape a team.
The series puts athletes, coaches and staff at the heart of the story through exclusive off-court moments, intense practices and competition.
Produced with a premium visual approach and built for today's platforms, the series was delivered through the entire production chain — from writing to filming, and post production — with a fast turnaround throughout the summer.
“Working with Mehdi was a real pleasure. He is a highly professional and attentive filmmaker who adapts seamlessly to different contexts and situations. He was extremely thorough throughout the project and consistently approached every request with professionalism, reliability, and a strong commitment to meeting our expectations.”
— Rémi Mézerette, Communications Director, Basketball Québec
Director: Mehdi Balamissa